Design development and realization

Investments in portal or Web site design pay off. Solid, highly aesthetic design and consistent implementation increases  the user acceptance of your platform. Working with the designed user interfaces should be fun for users and minimize their workload. btexx helps you transfer your corporate design to the  intranet, extranet, Internet or mobile scenarios.

Digital branding

Whether you work in a consumer-oriented or B2B environment: Brands are present in portals, communities or iPhone applications. More than in print design, the digital environment depends on the brand experience. We offer you expert advice on how to showcase your brand strategies and corporate design guidelines in a digital environment. From creating the navigation concept all the way to fine tuning the design, your brand is at the heart of our work.

Interface design

The interface design offers optimum support for finding, rating, changing and saving information in the digital environment. The design takes measurable and controllable (“hard”) as well as aesthetic (“soft”) interaction aspects into consideration. We are committed to providing an intuitively usable, well-structured design.

Usability

Information must be presented in clear hierarchies and meaningful groups. Users want direct access to the desired information. A predefined layout or clear terminology make it easier to use digital applications. We offer expert advice on designing interfaces that are easily accessible.

Project-oriented marketing

At the very latest right before your project goes live, the question arises as to how to motivate your users: Who is the new offer aimed at? What new work possibilities and advantages does the new platform offer? Project-oriented marketing, such as individually designed advertising media, motivates your future users. We help you identify your target groups and advertise your work there.